We’re a big fan of Bright Local‘s and it’s one of our go-to tools for monitoring local search & reputation performance.

They’re also really good at creating reports about the importance of local search, something we are obviously passionate about.

This image very succinctly shows why optimizing your Google my business (GMB) profile is critically important.

Direct vs Discovery searches on GMB

Why optimization matters

As I always say, if people are searching for your business by name, they are already your customers, you need SEO so the rest of the people who are searching for services or products in your category can find out about you. That’s discovery marketing at its core.

Talk to us about optimizing your GMB profile today.